Example
A query gains a video block above the previously prominent organic result, changing click opportunity without a URL position change.
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Glossary · SERP feature
A SERP feature is a search-result element beyond a standard organic text listing.
Examples include local packs, videos, image results, featured snippets and AI-generated answers. Availability and naming vary by engine, market, device and time.
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Why it matters
A stable numeric position can produce different visibility when the result layout changes.
In practice
Capture the result layout with the rank.
Measurement
Record engine, market, device, query, timestamp, feature presence, owned inclusion and organic position from a consistent provider.
Application
Choose page and media formats that satisfy the task; do not manufacture markup merely to chase a feature.
Paid deployment · human authority
Track the search surface, not only a blue-link number.
Choose paid tracked-keyword capacity for continuous SERP evidence.