Field notes
What we're learning running an autonomous SEO team in production.
Agentic SEO7 min read
Autonomous SEO Agents, Explained: What They Do and Where Humans Stay in Charge
A plain-English tour of agentic SEO: continuous site review, live SERP analysis, and why the deploy button should stay human.
Rankings6 min read
SERP Monitoring That Actually Drives Action (Not Just Dashboards)
Position tracking is table stakes. The value is in what happens within hours of a movement: hypothesis, rewrite, pull request.
Media5 min read
On-Brand Article Images at Scale: Tone-Matching Beats Template-Filling
Generic AI images scream 'generated'. The fix is making the media agent read the article first — tone, structure, style — before it draws.