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Use case · content growth

Turn a qualified opportunity into content that belongs on your website.

The Content Growth Agent owns research and drafting; the Site Experience Engineer owns implementation; a human owns editorial and production approval.

Nothing publishes without approvalPaid product accessNo ranking guarantees

OUTPUT PACKET

  • Intent and source-stamped brief
  • Original draft and media plan
  • Internal links and conversion purpose
  • GitHub or WordPress proposal

Problem + ignored cost

Teams miss qualified topics or publish disconnected AI drafts. The cost is lost demand, editorial rework and content that never reaches production.

Trigger + responsible agent

A scheduled gap review, product launch or human request is scored by the Supervisor and assigned to Content Growth.

Evidence + output

SERP/query observations, site inventory, primary sources and Brand DNA become a brief, draft, media notes and implementation proposal.

Approval to measurement

A draft is not the finish line.

  1. 01

    Qualify intent and avoid existing-page collision

    Evidence, owner and next state remain visible.

  2. 02

    Prepare sources, entities, outline and conversion role

    Evidence, owner and next state remain visible.

  3. 03

    Draft content and original media requirements

    Evidence, owner and next state remain visible.

  4. 04

    Editor reviews accuracy, voice and usefulness

    Evidence, owner and next state remain visible.

  5. 05

    Engineer validates route, metadata, links and build

    Evidence, owner and next state remain visible.

  6. 06

    Human publishes; baseline window measures discovery and conversion

    Evidence, owner and next state remain visible.

Approval

The reviewer sees sources, full content diff, preview, expected impact, risks and validation. Rejecting returns specific revision notes.

Production

GitHub uses a protected proposal branch/PR; WordPress uses a governed change card. Agents cannot self-publish.

Measurement + plan

Indexing, queries, engagement and conversion are observed without guarantees. Starter fits lower cadence; Growth fits a serious monthly calendar.

Paid deployment · human authority

Move from opportunity to governed production.

Choose a paid plan, establish the baseline and reserve content capacity before activating the workflow.