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Glossary · topical authority

Topical authority is demonstrated depth, consistency, relationships and trust around a subject.

It is not a single official Google metric. Treat it as an analytical model: does the site reliably answer the important tasks, connect them coherently and support claims with credible evidence?

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Why it matters

Isolated articles struggle to form a coherent user journey or durable body of evidence.

In practice

Measure coverage quality, not publication count.

Example

A developer topic includes concepts, setup, scopes, errors, security and troubleshooting, with purposeful links and current examples.

Measurement

Map task coverage, qualified visibility, internal-link relationships, source quality, freshness and user outcomes by topic—not a vanity score.

Application

Prioritize missing high-value tasks, repair weak hub/support relationships and refresh evidence where product facts changed.

Paid deployment · human authority

Build useful topic systems instead of chasing a made-up score.

Deploy paid content operations after defining the task map and evidence standard.